Research Applications Electronic Commerce -Myassignmenthelp.COm

Question: Discuss About The Research Applications Electronic Commerce? Answer: Introducation The research study is based on analyzing the factors which influence consumers intention to use of E-Wallet into Malaysia. The rationale of this study is to examine the factors and proposed conceptual framework is taken into consideration many factors which are collectively verified before. The researcher gets an interest in this research topic, but there are some problems which are raised like inconvenience and unattractiveness of the E-wallet technology solutions in order to increase consumers intention to use of this system (Mortimer et al. 2015).The study is focused on the customer based research such as intention of customers to use which are measurable with adopting of Technology Acceptance Model (TAM). E-wallet is beneficial to the customers for doing transactions as the services are resulted into operational cost reduction as well as time saving. Barkhordari et al. (2017) stated that the proper e-wallet system into Malaysia is based on its countrys culture with infrastructure . E-wallet technology is not new to people of Malaysia. Due to invention of QR code, it enabled the users to scan as well as make of payments with use of mobile phones. It helped the customers from carrying cash which is quite hassling free. Slade et al. (2015) discussed that e-wallet is such an electronic card which is used for transactions made online throughout use of Smartphone. It is linked with the bank accounting of individual to make payments. Rouibah, Lowry and Hwang (2016) mentioned that age of people provides an impact on attitude towards the e-wallet services. There is young customers intention to use of e-wallet services. Based on Government E-payment adoption ranking, Malaysia was being raked as 24th out of the 43 countries within the worldwide (Azidin, Romle and Mansor 2015). This particular report analyzed the factors which influence intent to use of e-wallet services amongst the citizens of Malaysia. The researcher studied the strategies to support the customers to use of the e-wallet services in the future opportunity (Upadhyay and Jahanyan 2016).Into the e-commerce company, the repute of seller is key significant aspect for sellers as well as buyers. The reason behind purchase of products and doing transactions online are that the desired products are not available into the traditional stores. The e-wallet system into Malaysia is based on culture along with infrastructure within the company. This paper also proposed a model such as Technology Acceptance Model (TAM) which evaluates the factors influences consumers intent to use of the e-wallet into Malaysia. Problem statement The complexity of implementation of e-wallet creates challenges into influencing consumers intention to employ of payment services. The significant distinctiveness of e-wallet services are quality as well as accessibility. Other problems are integration of the legacy system, installation of security mechanism, authentication and authorization policies, maintainability in addition to social issues are required to be studied to increase consumers participation into usage of the e-wallet initiatives. The problem is that the study is focused on the young consumers between ages 18-25. Therefore, the results are not generalized for the customers of other age groups. Research objectives To determine influence of performance expectancy, social influence and effort expectancy on behavioral intention of customers for using e-wallet services To evaluate UTAUT model for understanding factors influence customers intent to utilize of E-wallet in Malaysia To examine whether age has impact on attitude towards e-wallet services Significance of the study This research is focused on aim to utilize of e-wallet services amid the citizens of Malaysia. This particular research helps the strategy maker to identify the aspects that can influence as well as influence customers intention to use of e-wallet. It would also assist to recognize the security policies which can strengthen the governmental websites and customers concerns. The expected outcome of this study is to raises elf-assurance of customers to utilize of e-wallet in the future. The value added services are such as peer-to-peer transfers, promotions of marketing along with splitting of bill are helping to make the usage of e-wallet. There is lower intent to use of e-wallet services suitable to volatility of the e-services system such as server downward, security, data integrity, complexity, confidentiality and authentication by the society. By knowing the behaviors and intention to use E-wallets, the researcher gets the understanding of how as well as why the consumers are used of this technology. Electronic payment services (E-wallet) Ting et al. (2016) stated that e-payments into circumstance of the e-commerce is referred to the online transactions are to be carried out via use of internet, and there are numerous forms of the e-payment services such as transaction through online credit card, e-wallet, e-cash, digital checking system as well as wireless payment system. Rouibah, Lowry and Hwang (2016) discussed that e-wallet is such an e-payment process which is done without use of the paper instruments. Slade et al. (2015) argued that today, e-transactions through e-commerce site are used done through e-wallet is become common. Online transactions are not required of physical credit card or any signature; therefore consumers are most interested into the online transactions. E-wallet is also used to accumulate of the information such as credit card number, e-cash, shipping information which is used at instance to investigate the e-commerce sites. Upadhyay and Jahanyan (2016) stated that e-wallet has consisted of tw o components such as software as well as information. The components of software are stored of personal information of customers, provided security along with data encryption. The components of information provided details of users that includes of name, address for shipping, payment methods, details of credit/debit card. In Malaysia, Alipay is the latest e-wallet. Malaysians are used of Alipay e-wallet at the time of shopping. They used of mobile devices for shopping when looking for the product information (64%), compare the prices (60%), looking for coupons and deals (51%), making of proper shopping decisions (50%) along with making shopping trips faster (41%) (Quint, Rogers and Ferguson 2013).Yoon and Occena (2015) illustrated that in order to use Alipay, we have to open an account that is recognized. The shoppers should register for Alipay before marketing of payment. Payment page is used by the shoppers to decide which payment method is used. Othman and Shahzad (2016) discussed that 7-Elevn is one of the first retailer within Malaysia that accept of Alipay mobile wallet applications. Nguyen and Huynh (2018) mentioned that employ of mobile devices into Malaysia is high at 112% of their residents. The higher rate of use of mobile devices in Malaysia makes the e-commerce companies to take advantage into e-wallet transactions. Theories and models into acceptance of technology The theoretical models are designed as well as planned in order to investigate the technology acceptance into IT literature. The research model is developed in this particular learning by drawings on findings prior to Unified Theory of Acceptance and Use of Technology (UTAUT) which is extended beyond the established TAM. Unified Theory of Acceptance and Use of Technology (UTAUT) TAM is introduced by Davis in the year 1986 for determining performance of computers procedure. The model is used for constructing perceived usefulness along with perceived ease of use in order to forecast the behavioral intent attitude (Quan and Nam 2017). This model is used to identify the motivational use of technology. UTAUT is developed for four constructs which examines the behavior of users towards e-wallet and examine the mobile payment. UTAUT model is consisted of four constructs as the independent variables, age of users as the moderating variable as well as intention to use e-wallet as the dependent variable. This study eliminates the use behavior as it is impractical to ascertain actual adoption of the e-wallet for this particular research (Junadi 2015). Behavioral intention is better measurement as compared to use behavior as e-wallet is considered at early life stage within Malaysia. E-wallet system are used into the online transactions which provides of various benefit s such as increase into efficiency throughout cost saving, providing of convenience to make payments and flexibility into making of payments. Even it is seen that e-wallet system presents various benefits, but its stage of use is less desirable by the consumers (Rouibah, Lowry and Hwang 2016).The proposed UTAUT model is used to investigate the consumers intention to utilize of e-wallet in Malaysia. Performance expectancy Technology is key significant behaviors to increase quality of peoples life. There are different age groups to make decision to adopt of e-wallet system. It refers that age reflects willingness of the users for using of e-wallet system. It is indicated that the younger workers display enthusiasm towards use of e-wallet. Age influences the behavioral intention to adopt of e-wallet. It is also suggested that due to increase in age, the intention to use of e-wallet system also decreases (Spodak 2015). Age affects the perceptions about the performance expectancy, even though expectations are affected by the user experiences. Effort expectancy It is determined the stage of perceived ease of customers while utilize of e-wallet system into online transactions (Pei, Wang and Guo 2017). It is discovered that technological aspects of e-wallet system affects the acceptance of customer. Effort expectancy is key driver of growth into the e-wallet acceptance. It is the ability of e-wallet to ensure of faster download time along with avoid of downtimes would influence the e-wallet acceptance of the customers from younger age group. Social influence Fashoto, Uzoka and Mabayoje (2016) stated that it is perceived influence those encourage the customers to use of e-wallet into transactions. It measures the effect of the organization support on the acceptance of e-wallet. Social support from the younger generation is required to attain of research goal such as increase into use of e-wallet and customers intention. Technology acceptance improves the social exchange. Subjective norms Shin and Kim (2016) indicated that existing subjective norms have positive impact on the customers behavioral intention. Those norms are from various age groups which exist into the society. The study of subjective norms influence by young age group along with its impact on persons behavioral intention become important for the researchers to understand the decision making to use of e-wallet. Age of users Alba and Grossman (2014) stated that the young generation people are more interested with new and advanced technology for payment. The young age group of people is mostly interested to use of e-wallet for performing the transactions. The e-payment market such as e-wallet grows a rapid pace with rapid adoption of the technology by young people. The young generation caught the use of advanced technology. Conceptual framework and hypothesis Following are the hypothesis which is proposed on the literature review as: H1: Performance expectancy is positively influence by younger generation. H2: Effort expectancy is positively influence by younger generation. H3: Social influence is positively influence by younger generation. H4: Subjective norms are positively influence by younger generation. H5: Younger generation is positively influence by the intention to use e-wallet. Research design Brinkmann (2014) stated that research design is such a plan which is used to investigate as well as gain of answers to the mentioned research question. The research design is based on the primary data collection using questionnaire. The question is based on examining the factors which influence the customers purpose to use of e-wallet services into Malaysia. The research problem statement determines that descriptive design is best research design for this particular research study. This selected research design helps to describe along with measure the factors which will influence the online intention by the customers. Descriptive design is used to gather information which enables the researcher to answer to the research questions along with three of the research objectives. This research design is employed to recognize the factors and depict influence on the factors. Sampling method and data collection The selected data collection method is primary which takes the data into statistical form. Questionnaire is used to perform online survey is the best way to get information efficiently. The selected population for this study is consumers. The design is quantitative as the data are taken into numerical form. The researcher is able to measure as well as analyze the relationship among influencing factors as well as intention of consumers to use of e-wallet services. This data collection method is used to test and generalize the research findings. Online method is used as most successful method to other sampling techniques. The survey is focused on response collection from participants. Target participants The participants are male as well as female employees. The data are collected from Malaysia. Sampling methods The random sampling method is used as the sampling method. Sample size The sample size for this research study is 50 employees. Operationalization and measurement of variable The variable ease of use is relevant for the respondents that is experiencing of internet usage can also perform of e-wallet with use of technology in order to replace the traditional payment method. Kissi, Oluwatobiloba and Berko (2017) stated that the e-wallet services is expanded and increased the amount of interest of consumers into online shopping. TAM model is used to measure adoption of e-wallet into Malaysia. It is observed that relationships between the variables are summarized as form of hypothesis which is illustrated as below: Perception in ease of use of e-wallet: Smith et al. (2014) stated that it is based on usefulness, attitudes, behavioral intention along with social influence. Those are the factors which influence the customers intention to use of e-wallet. Perceived usefulness is based on desirability along with choice of behavior which is used of e-wallet. There is direct relationship among perceived ease of use as well as behavioral intention to utilize of entire satisfaction by use of e-wallet. Attitude in use of e- wallet: It is referred to both positive as well as negative feel towards the target behavior of the customers. Usefulness, ease of use, attitude towards the technologies provides positive attitudes with use of e-wallet. Coppinger (2016) argued that attitude is come from usefulness, ease of use along with trust. Perceived risks provides of negative attitudes with use of e-wallet. Privacy as well as security is the main concerns of the users. Fashoto, Uzoka and Mabayoje (2016) concluded that cultural factors such as elder population of the country is not pushing the technology are intended the users to use of digital wallet. Facilitate conditions of the e-wallet: E-wallet is facilitated conditions of the mobile wallets. Pei, Wang and Guo (2017) summarized that behavioral intention is based on both internal as well as external resources. The external factor is network which is provided by the service operator. The internal factor includes of mobile device which are connected to the service accessed. Mostly the elder people are not aware how to use of e-wallet. Perceived security and privacy of e-wallet: Authentication, confidentiality and unauthorized access errors are the security as well as privacy factors. Perceive of social influence: Behavioral intention in addition to attractiveness is the factors which are used to perceive of social influences (Dahlberg, Guo and Ondrus 2015). Lack of evidence, relationship among facilitates conditions as well as behavioral intentions are used for e-wallet to test its social influence. Perceived risk: Yoon and Occena (2015) stated that trust is dealt with perceived risk. Security and privacy are both important to feel the trust. Most of are not used of e-wallet due to its security concerns. Reliability and validity Reliability of the test is referred to as measurement over the time. The researcher should ensure that the collected data should be reliable and valid so that it helps to achieve required research outcomes. The internal validity of the test is extent to which it will measure what it is to be supposed to be measured. Data analytical method The research study is based on quantitative research which consists of numerical values. It is focused on quality of the data. In this data analysis method, structured techniques, larger number of respondents as well as descriptive findings are required. This method provides with objective measurements and analysis of the data throughout questionnaire and survey. This method is dependent on gathering of numerical data and generalizing it among people groups. Research Ethics Ethical principles Description Permission Before accessing of any information from the organizational company reports, the researcher has taken permission from the owner so that it will not violate any organizational laws and regulations. Treatment of human subjects The researcher treats the participants both ethically as well as respectfully. No metal and physical harassment are done with the respondents. Data gathering The gathered data for this research study helps to appreciate the factors which manipulate consumers intent to utilize of E-wallet into Malaysia. The commercial gathering of the data is avoided such that the research findings are limited to the academic purposes only. References Alba, J.A. and Grossman, D., Mastercard International Inc, (2014)Method, apparatus, and computer program product for facilitating promotions with an E-wallet. U.S. Patent 8,788,333. Azidin, S. S., Romle, A. R., and Mansor, M. H. (2015) Overarching Unified Theory of Acceptance and Use of psychology (UTAUT) Model on the factors effecting behavioral intention towards e-government adoption in Malaysia.International Journal of Administration and Governance. Barkhordari, M., Nourollah, Z., Mashayekhi, H., Mashayekhi, Y. and Ahangar, M.S. (2017) Factors influencing adoption of e-payment systems: an empirical study on Iranian customers.Information Systems and e-Business Management,15(1), pp.89-116. Brinkmann, S. (2014) Interview. InEncyclopedia of critical psychology(pp. 1008-1010). Springer New York. Coppinger, P.D., Apriva LLC, (2016).System and device for consolidating SIM, personal token, and associated applications for electronic wallet transactions. U.S. Patent 9,516,017. Dahlberg, T., Guo, J. and Ondrus, J. (2015) A critical review of mobile payment research.Electronic Commerce Research and Applications,14(5), pp.265-284. Fashoto, S.G. Uzoka, F.M.E. and Mabayoje, M. (2016) Development of e-wallet system for Tertiary institution in a Developing country.Computer Science Telecommunications,49(3). Junadi, S. (2015) A model of factors influencing consumers intention to use e-payment system in Indonesia. Kissi, P.S., Oluwatobiloba, M.K. and Berko, A.Y. (2017) Factors Affecting University Students Intentions to Use Debit Card Services: an Empirical Study Based on UTAUT.Business, Management and Education,15(2), p.196. Mortimer, G., Neale, L., Hasan, S.F.E. and Dunphy, B. (2015) Investigating the factors influencing the adoption of m-banking: a cross cultural study.International Journal of Bank Marketing,33(4), pp.545-570. Nguyen, T.D. and Huynh, P.A. (2018) January. The Roles of Perceived Risk and Trust on EPayment Adoption. InInternational Econometric Conference of Vietnam(pp. 926-940). Springer, Cham. Othman, S. and Shahzad, A. (2016) The Moderating Effects of Behavioural Intention of the Acceptance and Use of E-Commerce among SMEs in Kedah, Malaysia.Science International,28(3). Pei, Y., Wang, S. and Guo, T. (2017) Whether Adoption Drivers Differ between Click-and-mortar and Pure-play E-payment Services?. Pham, T.T.T. and Ho, J.C. (2015) The effects of product-related, personal-related factors and attractiveness of alternatives on consumer adoption of NFC-based mobile payments.Technology in Society,43, pp.159-172. Quan, V.D.H. and Nam, T.H. (2017) Perceived Risk and the Intention to use Credit Cards.International Research Journal of Finance and Economics, (159). Quint, M., Rogers, D., and Ferguson, R. (2013) Showrooming and the rise of the mobile-assisted shopper.Columbia Business School. Center on Global Brand Leadership. Rouibah, K., Lowry, P.B. and Hwang, Y. (2016) The effects of perceived enjoyment and perceived risks on trust formation and intentions to use online payment systems: New perspectives from an Arab country.Electronic Commerce Research and Applications,19, pp.33-43. Shin, D.H. and Kim, Y.M. (2016) The Factors Influencing Intention to Use Bit Coin of Domestic Consumers.The Journal of the Korea Contents Association,16(1), pp.24-41. Slade, E., Williams, M., Dwivedi, Y. and Piercy, N. (2015) Exploring consumer adoption of proximity mobile payments.Journal of Strategic Marketing,23(3), pp.209-223. Smith, R., Hornbostel, E., Valenzuela, S. and Young, R., Payme Inc, (2014) Mobile system and method for payments and non-financial transactions. U.S. Patent 8,635,157. Spodak, D., Gonow Technologies, Llc, (2015) Portable E-wallet and universal card. U.S. Patent 9,129,270. Ting, H., Yacob, Y., Liew, L. and Lau, W.M. (2016) Intention to Use Mobile Payment System: A Case of Developing Market by Ethnicity.Procedia-Social and Behavioral Sciences,224, pp.368-375. Upadhyay, P. and Jahanyan, S. (2016) Analyzing user perspective on the factors affecting use intention of mobile based transfer payment.Internet Research,26(1), pp.38-56. Yoon, H.S. and Occena, L.G. (2015) Influencing factors of trust in consumer-to-consumer electronic commerce with gender and age.International Journal of Information Management,35(3), pp.352-363. Zou, P.X. and Sunindijo, R.Y. (2015) Research Methodology and ResearchPractice Nexus.Strategic Safety Management in Construction and Engineering, pp.180-213.

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Comparison Essay Topics Between Christmas and Thanksgiving

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Travel Scholarship Essay Sample - Writing A Travel Scholarship EssayWhen it comes to writing a travel scholarship essay, you will find that it is easy to find a travel essay sample that will help you in writing the essay. Travel scholarships are given to students who need to study abroad to further their education. As they are given, they will have the chance to study at a place where they are most likely to get a scholarship.There are numerous choices for scholarships that students can apply for, but not all of them are actually intended for students to be able to win the travel scholarships. The reason why they are given out is that the scholarships themselves are offered by institutions. These are very special and they are often given out to students who have proven their worth to the school or to the institution. The scholarship is normally for one year and then it will be closed for another student to take it up.You will find that the travel scholarship essay is filled with deta ils that you will have to use. You will have to write about the places you have been to as well as the people you have met along the way. Many times you will have to look back over your college days and talk about those moments that make you feel the love you have towards your school and to your classmates. It is important that you create an emotion that will help you portray how you feel toward the school.It will help if you have a friend or a relative that has studied abroad before to work with you on your travel scholarship essay. Having someone to talk to is a good thing because this will give you a great base of knowledge to work with. Talking to someone who has already done this can also help you in being creative when you are making your essay.When you are creating the essay for your college campus, you will want to include information about everything that is happening to you while you are there. Most of the time students stay on campus and visit each room where they live. Y ou will want to include this information in your essay as well as any information that you may get from other students or campus guides.One of the first things that you should write on your travel scholarship essay is a summary of the two things that you know about the school. You should be sure to tell your readers what you have learned so far about the school. It is also a good idea to give a brief synopsis of all the courses that you have taken so far.Now that you have included the two important information, you will want to move on to the types of programs you have learned about so far. You will want to focus on some of the best programs in the school. This will help you in writing the essay that you need to take to the admissions office of the college campus.After you have included all the important things about the program that you are going to be applying for, you will now want to focus on the style of education that the school offers. This is an important detail for the admi ssions office to know about. As you can see, there are a lot of parts that go into the travel scholarship essay and with a little research you will be able to find a travel essay sample that will be able to help you.

National Bookstore free essay sample

There are two benefits to the data collection offered by multi-channel retail: First, the possibility for gathering more information exists, and the information can be used more effectively. People usually are more comfortable entering information themselves, rather than giving it to a salesperson, said Steve Deckert, marketing manager for Sweet Tooth, a Toronto-based provider of loyalty programs to retailers. So they are far more likely to enter their email address into a kiosk than give it to a cashier. At the same time, by having that information available across a variety of channels, the retailer has more opportunities to capture the information, and more of it. If a retailer can track what a customer is purchasing, and where, more targeted marketing can be introduced. Someone who tends to browse online and then purchase in-store, for example, can be emailed an invitation to a private showing in a store, and the list of products to be shown can be sent before the event, increasing the likelihood of purchase. We will write a custom essay sample on National Bookstore or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Not only is it more likely that the customer will provide important information, but if all the different channels are communicating, then the information only needs to be entered once. If youre going to ask someone for information about themselves, it needs to be available whenever they come to you, said Verizons Bagel. Otherwise, it feels intrusive and annoying to have to repeat the same information over and over again. Enhanced productivity Multi-channel retailing offers benefits for more than shoppers. Workers, too, an benefit from the use of new technology, by arming them with more information and increasing their efficiency. A tablet, for example, frees employees from the point-of-sale system, instead allowing them to carry the register with them. Employees can go directly to the aid of customers, helping them to find out what is in stock, what is available at other stores and when new products might be launching. The tablet also can contain information about the loyalty progr am, so a frequent customer can be given VIP status. Then, when a purchase is ready to be made, the customer does not have to stand in line, but rather can simply continue talking to the salesperson and make her purchase via tablet. Retailing is a cash business. That means all customers pay cash or credit card to purchase your products or services. Unlike some businesses that uses 7 days or 30 days term. A cash business reduces the risks of bad debt. The sales process in retailing is much shorter and easier compared to other business. Customer comes to shop, your staff serve them, customer decide to buy, pay up. The process is pretty straight forward. Are they successful or not? Why? Yes, There owner Alfredo and Escorro Ramos are in the top 23 of the top 40 richest man in the Philippines (2008). 145 branches strong. According to the Individual Audited financial statement for the Year of 2009, total net operating revenues increased with 5. 35%, from PHP 3,727,781. 09 thousands to PHP 3,927,258. 65 thousands. Operating result increased from PHP 78,864. 06 thousands to PHP 141,595. 7 thousands which means 79. 54% change. Return on equity (Net income/Total equity) went from 2. 85% to 3. 67%, the Return On Asset (Net income / Total Asset) went from 1. 53% to 1. 82% and the Net Profit Margin (Net Income/Net Sales) went from 1. 38% to 1. 74% when compared to the same period of last year. The Debt to Equity Ratio (Total Liabilities/Equity) was 101. 30% compared to 85. 74% of last year. Finally, the Current Ratio (Current Assets/Current Liabilities) went from 1. 51 to 1. 39 when compared to the previous year.

How George Carlins Filthy Words Gave The Government The Power To Regul

How George Carlins Filthy Words Gave The Government The Power To Regul How George Carlin's "Filthy Words" Gave the Government the Power to Regulate What We Hear on the Radio The FCC v. Pacifica Foundation: GOVERNMENT REGULATIONS ON RADIO BROADCASTING In 1978 a radio station owned by Pacifica Foundation Broadcasting out of New York City was doing a program on contemporary attitudes toward the use of language. This broadcast occurred on a mid-afternoon weekday. Immediately before the broadcast the station announced a disclaimer telling listeners that the program would include "sensitive language which might be regarded as offensive to some."(Gunther, 1991) As a part of the program the station decided to air a 12 minute monologue called "Filthy Words" by comedian George Carlin. The introduction of Carlin's "routine" consisted of, according to Carlin, "words you couldn't say on the public air waves."(Carlin, 1977) The introduction to Carlin's monologue listed those words and repeated them in a variety of colloquialisms: I was thinking about the curse words and the swear words, the cuss words and the words that you can't say, that you're not supposed to say all the time. I was thinking one night about the words you couldn't say on the public, ah, airwaves, um, the ones you definitely wouldn't say, ever. Bastard you can say, and hell and damn so I have to figure out which ones you couldn't and ever and it came down to seven but the list is open to amendment, and in fact, has been changed, uh, by now. The original seven words were shit, piss, fuck, cunt, cocksucker, motherfucker, and tits. Those are the ones that will curve your spine, grow hair on your hands and maybe, even bring us, God help us, peace without honor, and a bourbon. (Carlin, 1977) A man driving with his young son heard this broadcast and reported it to the Federal Communications Commission [FCC]. This broadcast of Carlin's "Filthy Words" monologue caused one of the greatest and most controversial cases in the history of broadcasting. The case of the FCC v. Pacifica Foundation. The outcome of this case has had a lasting effect on what we hear on the radio. This landmark case gave the FCC the "power to regulate radio broadcasts that are indecent but not obscene." (Gunther, 1991) What does that mean, exactly? According to the government it means that the FCC can only regulate broadcasts. They can not censor broadcasts, that is determine what is offensive in the matters of speech. Before this case occurred there were certain laws already in place that prohibited obscenity over radio. One of these laws was the "law of nuisance". This law "generally speaks to channeling behavior more than actually prohibiting it."(Simones, 1995) The law in essence meant that certain words depicting a sexual nature were limited to certain times of the day when children would not likely be exposed. Broadcasters were trusted to regulate themselves and what they broadcast over the airwaves. There were no specific laws or surveillance by regulatory groups to assure that indecent and obscene material would not be broadcast. Therefore, when the case of the FCC vs. Pacifica made its way to the Supreme Court it was a dangerous decision for the Supreme Court to make. Could the government regulate the freedom of speech? That was the ultimate question. Carlin's monologue was speech according to the first amendment.(Simones, 1995) Because of this Pacifica argued that "the first amendment prohibits all governmental regulation that depends on the content of speech."(Gunther, 1991) "However there is no such absolute rule mandated by the constitution," according to the Supreme Court.(Gunther, 1991) Therefore the question is "whether a broadcast of patently offensive words dealing with sex and excretion may be regulated because of its content. The fact that society may find speech offensive is not a sufficient reason for suppressing it."(Gunther, 1991) The Supreme Court deemed that these words offend for the same reasons that obscenity offends. They also state that "these words, even though they had no literary meaning or value, were still protected by the first amendment."(Gunther, 1991) So what does this mean to the American public? This decision gave government the power to regulate, whereas it did not before. Broadcasting, out of all forms of communication, has received the most limited protection of the first amendment.